MEDIA DISCOURSE IN THE LIGHT OF ANTHROPOCENTRIC PARADIGM

Abstract

This article explores the role of media discourse in shaping
public perception, political ideologies, and communication practices in
contemporary society. It delves into the interdisciplinary field of media linguistics,
examining how language in mass media influences and constructs political
narratives, societal values, and national identities. Drawing on various theoretical
frameworks, including cognitive linguistics, sociolinguistics, and discourse
analysis, the article highlights the complexities of language use in media texts and
the dynamic relationship between language, culture, and communication. It
discusses key characteristics of media discourse, such as its collective nature, its
orientation toward a broad audience, and its dependence on various media
channels (print, radio, television, internet). Additionally, the article emphasizes the
importance of the human factor in shaping media messages and their
communicative impact, aligning with the anthropocentric paradigm in modern
linguistics. The article concludes by asserting the significance of media discourse
as both a tool for information dissemination and a powerful means of influence in
the digital age. It contributes to the ongoing study of language and media, offering
insights into the evolving nature of communication and its impact on society.